I’m spending quite a lot of time these days, during this fall fundraising season, helping organizations with their individual donor fundraising efforts. I find many organizations quickly divert to getting ready to talk to people about their financial support rather than doing the actual doing of having meaningful conversations. e.g. more time is spent on the brochure, handouts, letter of invitation, or the font on the letter rather than getting on the phone and visiting with long-time or new supporters about why they gave in the first place.
If there was one thing I could make happen with a wave of my magic fundraising wand it would be to remove the fear or hesitancy about having an authentic conversation with someone who truly supports and loves the work of your organization.
So, here are a few posts/rants of mine from over the years to remind you to stay on track and maybe cause some course correcting at your agency to ensure you are holding as many real, authentic conversations as possible.
- Practicing the Ask
- When is it time to ask someone for money? 7 Critical questions to answer before asking for the gift.
- The Art of Asking – or Not Asking
- Asking for Gifts: Walls of Words or Collaborative Conversations?
Additional asking resources:
