This week is a time for relaxing and enjoying family. . . AND inviting year-end online contributions!
Here’s an excerpt from a quick snapshot of WHY from Katya Andresen at Network For Giving and her Nonprofit Marketing blog:
Late December is the season of philanthropic procrastinators who want to get in their donations by the end of the tax year. A third of giving online happens in December, and 10-20% of all the giving in the year happens the last two days of the month.
Ask for donations 2-3 times in the coming days. It works. Repetition drives top-of-mind awareness, and you want that visibility when people are making their year-end gifts online.
And on December 31, send that email first thing in the morning. Giving peaks midday and early afternoon!
