I know, I know it’s July and I’m bringing up year-end fundraising appeals. If stores already have back-to-school stuff on display, we can, and likely should, start talking about year-end appeals.
It takes good planning, all year-long, to be successful with your year-end fundraising. For many of you, your year-end fundraising appeal brings in half or more of your annual fundraising revenue. So, please don’t leave your big or even small details to the last minute.
To help you ignite your planning I’ve dug through my archives to find some helpful resources for you:
1. Check out this short list of tips on how to appeal to your donors.
2. Here’s an excellent infographic on How to Really Write an Annual Fundraising Appeal Letter.
3. Finally, here’s a short excerpt from an archived webinar I delivered about how to make your fundraising appeals better than ever. In this clip, we’re discussing what causes a donor to feel like giving when they receive your year-end appeal.
More support for your annual fundraising campaign: Download this free ebook Nine Steps to a Successful Fundraising Campaign for easy-to-implement best practices. And watch your fundraising revenue grow by year-end!
