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The Thank You Letter That Shocked Me

I’m old school and I love to receive thank you notes. The handwritten kind that show the person who wrote it took some time to think about what they would say to me.
While I do receive handwritten thank you notes that make me smile and feel great, it’s not often I receive a computer printed thank you letter that stands out. Most often they are form letters that are pretty ho hum.

Most thank you letters I receive are simply letting me know the person or organization is doing their due diligence by adding a few words of thank you to the tax-deduction notification for the IRS.

But I got a letter last week that caused shock and awe in our house.

I recently purchased a monthly service for my business. We’ve been working to get a new free training webinar up and online (coming soon!) and so I really didn’t think about the company after we got logged in to the service and started our work with them.

Just a few days after the online sign-up I received a thank you letter from the owner of the company. Take a read. . .

I read this letter twice through immediately because it was so authentic and fun.

And I’ve shared this letter with five other people.

Yes, I do understand that lots of people probably receive this same letter. But I have to tell you, I don’t care.

I felt great when I read it.

It felt fun and personal. And like it mattered to this company that I became a client.

My questions to you:
1. Do your donors feel like you are totally stoked that they just became a donor?
The very best way to increase 1st time donor retention is to thank them personally and quickly. The national average retention rate stands at around 23% for first time donors. Ugh.

2. Are YOUR donor thank you letters anything like this letter? What can you do to make them great? So great that your donors tell others about them?

I challenge you to send me a letter that rivals this one.

It’s #DonorLove month.

Watch what happens when the letters and thank you notes YOU SEND create shock and awe.


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