You’ve heard the advice, “Do one thing every day that scares you.” What if today your one thing is to pick up the phone to call a donor – simply thanking them for their support?
I can now hear the loud thunder of answers you are shouting as you read this:
NO! You can’t call people during the busy holiday season!
NO! I hate the phone.
NO! I hate getting unsolicited phone calls.
OR some other excuse to not make someone’s day.
Sorry folks, phone calls make a difference to your bottom line. Here are some reasons why:
- Actually, Calling Donors to Thank Them Does Make Them More Likely to Give Again – Data from Bloomerang
- No More Excuses – You Need to Call Every Donor from Nonprofit Hub
- The Incredible Power of the Phone from Sumac
Alright already, you say? You’ll make a call or two in between doing last-minute shopping online or checking your likes or follows on social media. Once you move past the fear and your own personal barriers about making phone calls, then what?
WHO TO CALL?
- Supporters who have not yet given this year but have been regular donors in the past.
- People who made a financial contribution earlier this year.
- Your long-time, regular, and/or monthly supporters.
WHAT TO SAY?
You will most likely be leaving a voice mail message, so keep it brief.
- Let your supporter know their gift (of time or money or both) mattered to a child, veteran, musician, scientist, someone in a wheelchair, or ??
- Tell them a little bit about that person (first name, age, and an inspiring quick sentence) and say THANK YOU on their behalf.
- Wish them a terrific day because they’ve made someone else’s day terrific!
Just in case you need more: Here’s a read from the archives to guide you: 7 Tips for Making Better Donor Thank You Calls