More than $100 million raised since the end of July. Amazing.
A fluke? A new trend? What does this all mean?
For one it means new people are giving to ALS. And it means that folks at ALS have a huge task ahead to retain all those new donors.
Lori and Tom Weber
Yes, I took the challenge, too. Did you? Have a look my #ALSIceBucketChallenge video.
Take a listen to hear my take about the Challenge with Tom Weber of The Daily Circuit at Minnesota Public Radio and Stacy Palmer, Editor of The Chronicle of Philanthropy.
Click to listen to Lori on MPR
Since it’s not likely you’ll be able to replicate the Ice Bucket thing, think instead about what would work for your community of supporters. What might ignite their passion and cause them to take action?
Take a page from the “outside the box” annual fundraising effort the folks at charity:water have created with their annual birthday campaign.
Here’s another example of an extraordinary story and fundraising effort from 2011 at charity:water, Rachel’s Story.
The old radio is in the Green Room at the station. I was listening to the 10 O’clock hour of the show from it! Totally mid-century fun.
