The words we choose make a difference. We know this.
Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again?
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The words we choose are often so utilitarian and over-used that our listeners, readers, volunteers, and donors hear noise — like the sound of Charlie Brown’s teacher talking in class.
When we take a few minutes to think about it and choose inspiring language that engages we open up opportunities for deeper connections and bigger actions.
Invest vs Donate
What it Takes vs We need
See Your Impact vs Attend
Who Will Your Gift Help? vs Help Us
Long-term partnership vs Give More and Give Again
What are yours?
Do the stories you include in your fundraising asks cause immediate action? Learn how they can in this free web class: 5 Essential Storytelling Secrets to Raise More Money