December is a big for fundraising, and nearly 1/3 of the giving this month happens online.
I love the way infographics make lots of data easy to digest. The new infographic from Network for Good shows how much online giving has grown during the first six months of 2013. You’ll also find some suggestions about how you can make some tweaks to your year-end giving to raise the bar on how much your organization raises on-line.
One easy thing to focus on: Branded giving pages raise 6x more than generic giving pages. Making time to make some changes to your donation page will increase your average gift size and can affect the number of gifts you receive.
With just a few weeks left of this calendar year it make sense that you get your digital appeals in order so you can make the most of this charitable time of year. Are you ready to make that final digital push to end the year as strong as possible? If you’re in need of a little guidance, take a look at the tips I shared for year-end fundraising.
