Gilda’s Club is moving into the Twin Cities of Minneapolis and St. Paul. Their $3 million capital campaign is being led by Executive Director Michelle Silverman. She’s got an infectious passion for her work and for being with people. I am honored to have her as a friend as well as a member of my Ignited Online Fundraising Community, especially this year as I dealt with my own cancer diagnosis. Michelle’s got a few great pearls of wisdom for you about building donor loyalty. Take a listen:
View on YouTube.