Like you, I’ve seen and received many, many requests for contributions to charity these past few weeks. Today I’m sharing a couple powerful examples because you still have two weeks before year-end to spur on some holiday giving. AND it’s not too early to begin planning your powerful and effective fundraising campaigns for 2011.
Things that make these campaigns stand out:
- Personal.
- Clear impact of a gift.
- Compelling.
- Simple to take action.
Two examples of campaigns from this year that are especially well-done:
The subject line was: Lori, Meet Claudia.
Take note it was a subject line that makes you WANT to open the message.
When you click to Read More you are taken to a page with Claudia’s story that shares the impact of the work being done for her by the San Francisco AIDS Foundation, and makes it easy to make a contribution immediately.
Simple. Effective. Compelling.
I saw a sample of the American Red Cross Holiday Giving Guide on TV over the weekend. I went to their website to view the full guide and was impressed with how well they integrated their print, TV, and online giving.
I love the very specific examples of the impact of a gift, with photos of real people. The catalogue is clearly displayed on the website making it easy to make a gift with impact right away.
Be sure to click Shop All Gifts link on the page to the left to view the many different ways to make a difference with a gift from $18 to $2000.
Nicely done!
