According to the recent quarterly report from the Fundraising Effectiveness Project your donors keep leaving.
Especially disturbing is this news: Major gift donations of over $1,000 have declined by -8%.
Yikes.
According to the report, overall donor retention HAS improved by 18% between the second and third quarters, increasing to 33%. However, this is still -1.9% behind 2016 during this same period.
Unfortunately, the overall nonprofit donor retention rate has been declining every year since 2013 and is poised to do the same in 2017.
Have you noticed?
Do you care?
What are your plans to keep your supporters so inspired they stick around?
Check out these donor retention best practice recommendations and get to work:
• A Guide to Donor Retention from Bloomerang
• Do One Thing That Scares You – Thank You Calls from Fire Starters Blog
• Giving is Up. Donor Retention is Down. What to Do? From Fire Starters Blog
• One Thing That Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2017 from npEngage
