A powerful fundraising infographic from the California Symphony was shared in a recent article in the Chronicle of Philanthropy. The article highlighted the image as an excellent way to show the impact of annual gifts to busy supporters and to tell your money story with images.
If you are a subscriber to the Chronicle, log in to find the full article online here.
If not, here is a link to the terrific infographic.
From the post:
The graphic, titled “What Does Your Gift Support?,” spells out exactly what contributions pay for, up and down the financial scale, from the $50 it takes to transport a guest artist from San Francisco to the symphony hall to the $20,000 it takes to pay for one rehearsal.
I love using images when talking about what it takes to support your organization financially. Infographics are an effective and engaging way to convey the impact of a gift visually.
The Symphony image helped them meet their fundraising target during their spring campaign and is being repurposed to help them meet or exceed their fall campaign goals.
I encourage, no, I URGE you to find a fun way to share YOUR money story.
When your staff and board members are hesitant to talk about money, using a fun infographic can help alleviate some of the fear.
Here are five more tips on sharing your money story.
In more than 35 years of working with nonprofit organizations, I’ve found that when you share what it takes to fund specific programs AND what it takes to fully fund your mission, your supporters will give MORE.
