It’s a simple fact, when you tell more stories you raise more money. This is why I’ve revised and re-released my ebook: Boring2Brilliant: Finding & Sharing Stories that Cause People to Take Action.
We connect with others through the stories we tell or they share with us.
And, the reality is, you may not always remember the facts about how many homeless there are in your city. But you ARE likely to remember the feeling you had about a story of the homeless family and the day-to-day struggles they face.
I believe it is the most powerful way to connect people to your mission…to tell a story that causes the listener to feel something about the work of your organization.
The easiest way to do this is by sharing an example of how your work affects one man, woman, or child.
Maya Angelou says it best, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
I’ve listened to and re-told hundreds of stories over the past twelve years, maybe even thousands. When I retell a story, my secret is using words that will cause others to feel something.
In this new edition of Boring2Brilliant: Finding & Sharing Stories that Cause People to Take Action you are getting my special “insiders coaching.”
My goal is to help you share a story that is emotionally connecting, causes the listener to feel something, and in turn causes them to want to take action on behalf of the person you are talking about.
In this edition I’ve tweaked some of the exercises to make sure you’re focussing on telling a powerful story about ONE person, making them the hero NOT your organization.
Whether you’re new to using storytelling in your fundraising or want to strengthen your skills, the lessons and exercises in this free eBook will help you to tell more stories and raise more money. Download Boring2Brilliant here.