It’s a simple fact, when you tell more stories you raise more money. This is why I’ve revised and re-released my ebook: Boring2Brilliant: Finding & Sharing Stories that Cause People to Take Action.
We connect with others through the stories we tell or they share with us.
And, the reality is, you may not always remember the facts about how many people live on the strees in your city. But you ARE likely to remember the feeling you had when you hear the story of the nine-year-old boy that couch hops with his mom so they have a place to shower occasionally.
I believe it is the most powerful way to connect people to your mission…to tell a story that causes the listener to feel something about the work of your organization.
The easiest way to do this is by sharing an example of how your work affects one man, woman, or child.
Maya Angelou says it best, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
I’ve listened to and re-told hundreds of stories in my career, maybe even thousands. When I retell a story, my secret is using words that will cause others to feel something.
My goal is to help you share a story that is emotionally connecting, causes the listener to feel something, and in turn causes them to want to take action on behalf of the person you are talking about.
Whether you’re new to using storytelling in your fundraising or want to strengthen your skills, visit the Resources section for a free 2-page storytelling framework and other storytelling tools.