Just in time to prepare your organization for year-end appeals, this month’s membership webinar will share some fun statistics and bust myths about direct mail fundraising.
Our special guest is direct mail professional: Blase Ciabaton. During the August 19 webinar Blase will take us through his seven proven tips for reducing expenses on printing and direct mail campaigns.
Here are a few of the myth busting stats Blase will share with us:
- Direct response fundraising makes up close to 60 percent of giving.
- While online donors are a very good acquisition source, they are also less loyal donors.
- On a typical prospect mailing (sent to someone who’s never made a donation to your organization before), a nonprofit should expect to lose money.
One of the best things about Twitter has been all the great colleagues and new friends I’ve met around the world. While I’ve never met Blase in person, we are frequent Tweet buddies. He lives in Naples, FL where he started his direct mail business six years ago. His blog focuses on information for PR & Marketing professionals and the social profit community. Some of Blase’s specialties include tackling issues related to postage permits, mailing lists, returned mail, and donor conversion.
I’m honored to have Blase as our special webinar guest on Thursday, August 19. By becoming a member you can participate for FREE in this webinar as well as 10 more webinars throughout the next year.
Follow Blase on Twitter: @TheDMailMan
Follow me on Twitter: @LJacobwith
