It’s time to lace up your jogging shoes for the final sprint of your fundraising calendar year. That means sharing inspiring, emotionally connecting stories.
Remember it’s emotion that drives behavior. Research has proven when we hear a story that tugs at our emotions — we take action.
As you invite financial contributions in the days and weeks ahead, remember these seven rules of storytelling:
1. Stories should be about “real” people.
2. Allow the person in your story to have a name, age, and describe their “conflict.”
3. Minds wander. Get right to the story.
4. Keep your story short.
5. Allow your story to elicit an emotional response.
6. Your story should have a moment that paints a vivid picture.
7. The best stories are told by the person themselves.
The Complete Storytelling System provides everything you need to find, craft, and share emotionally connecting stories that will raise $50,000, $100,000, and even $1 million contributions!
Great checklist, thank you. I hear so much about the importance of storytelling, but I’m never sure if we’re hitting the mark. This helps!
Jason,
Thank you for your comment AND for the important work you and the team does at Society for Nonprofits! Glad to hear the post was helpful.
Thank you so much . At least I begin to see the light a head
🙂
Good luck to you, Diana!