Skip to main content

Rally & Engage: How You Can Craft a Compelling Fundraising Story

Have you checked out the CauseVox Rally & Engage podcasts?

Noah Barnett, from CauseVox, and I had a fun discussion about fundraising, storytelling and nonprofit organizational culture.  Everyone seems to want to craft a compelling fundraising story, especially during the busy fundraising season.

My own “secret sauce” in storytelling is to teach others how to combine your people and money stories to make your fundraising story as compelling as possible.

In my experience the more clear and bold your language is, AND the more real your people story is, the more likely listeners or readers will take action – like give money.

Using story sharing as a tool to put a face on your impact makes it easier for your board and non-fundraising staff to be helpful in your fundraising. And no, they don’t have to make the dreaded ASK for a contribution.

So then, what does your organizational culture have to do with all of this? You may be surprised that the stories you tell are deeply impacted by your culture.  If you want to share powerful stories and create a story sharing culture, it’s best to start by noticing your internal culture, first.

Intrigued? Grab your coffee and take a listen.

I hope you enjoy listening as much as I enjoyed talking with Noah.

Leave a Reply