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How to Powerfully Use Storytelling During a Pandemic

By June 23, 2020March 16th, 2022Storytelling

Pandemic storytelling. Is it different? What stories are you sharing these days? How can you powerfully use storytelling now? Are the rules different?

For the answers to your questions about pandemic storytelling take a sneak peek into my June 24 storytelling webinar for the Association of Fundraising Professionals (AFP).

During the webinar I’ll refer to donor research from Mark Phillips and bluefrog fundraising + my own storytelling best practices.

Always. Always. In your stories, focus on a person. Just one is best.

Allow your supporters to understand your work through the eyes of your frontline staff or people you serve. Allow them to feel a part of your community in ways them may never have before.

1.Focus on what donors want to hear. If you don’t know, check out this infographic.

2. Show how you are being nimble and innovative.

3. Show donors you value them.
They don’t have to make a contribution to reach out and say hello, how are you navigating through ever-changing times?

4. Dispel myths.
Myths like: you don’t need their money because your office is closed; you receive plenty of funding from other sources; you only work with people one time so costs are low; most of your funding comes from government contracts – you get the idea.

5. Put a face on their impact.

6. And for goodness sake, share your money story. You have permission to talk about money – so you raise more.

Pandemic storytelling: The most important reason to share your stories – so your supporter community understands how they can be part of solutions.


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