Skip to main content

Mission Moment Monday: Stories Need Urgency and Empathy

By September 30, 2019November 6th, 2023Mission Moment Monday, Storytelling

It’s time for a Mission Moment Monday! Today’s focus is urgency and empathy.

I recently spoke with Jeff Peterson, Development Director of Forgotten Children Worldwide and his colleague Kelsey Schwartz, Media & Communications Director. This year they’ve been working on changing their “report-like” stories to stories that evoke more urgency and empathy.

Part I – This is what is often called a story, but, is more like a report:

Part II – We spent time talking about how to convey more urgency and empathy:

Part III – The retell. Still a work-in-progress, but this time Jeff conveyed more of a sense of urgency and used more empathetic descriptions.

To craft powerful stories download Lori’s simple two-page storytelling framework. This worksheet will guide you through the process of crafting a story that inspires.

Leave a Reply