Great article on the Association of Fundraising Professionals (AFP) website:
Check Your Mindset to Market Your Way Out of the Recession
I believe that getting into action, rather than reacting, is the best plan. In this article, Elaine Vogel provides some great tips on getting into action and getting into the mindset that we can engage in communication that is helpful and keeps our donors and volunteers connected for the long-haul.
Some tips from the article:
1. Do Some Primary Research
Talk to your current and prospective donors and stakeholders. How are they hurting? What can you do to help? What are their challenges? Listen and they’ll give you some valuable information.
2. Make Use of Secondary Research
3. Plan, Plan and Plan
4. Do You Have the Right Mindset?
5. Look at cost-effective marketing tactics
- Social Media
- Word-of-mouth marketing
- Develop professional marketing/fundraising materials
- Cause marketing
Click here to read the full article
