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Make a Case for Increasing Your Nonprofit’s Investment in Technology

By July 9, 2014September 10th, 2015Nonprofits

Technology has become so much a part of our daily lives we hardly even think about it anymore. Most of us spend a majority of our days within arm’s reach of a smart phone, a computer, or a tablet — both personally and professionally.


So when I read a post on npEngage about nonprofit investment in technology, I wasn’t surprised to find this quote:
“. . . as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint. In fact, almost 30% expect their interactive technology investments to grow by 11% or more this year.”

That post will direct you to Blackbaud’s helpful new whitepaper How To Convey And Sell The Need To Invest In Fundraising Technology, which you can download for free.

The whitepaper walks you through how you can make a case for technology investments to your nonprofit board and leadership. It covers questions to consider about your nonprofit, shows you how to make a SWOT (strengths, weaknesses, opportunities, and threats) analysis, and even what sort of technology solution can be most beneficial to you.


Since the whitepaper is produced by Blackbaud, they are highlighting their effective Luminate Online Marketing system. 

For smaller shops that are looking for a donor database system that will support their technology & marketing needs here are two more systems to consider: 

I’m always happy to talk about using technology and I love the idea of people being able to tell their stories in new ways to reach more people.


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