What is it? The #1 thing we get wrong in fundraising? We forget the immense power of sharing a story.
We forget to put a face on the impact donors are making with their contributions.
I just had a long-time client tell me:
“Lori, I continue to be surprised by the power of sharing a story and putting a face on our donors’ impact. People really listen when I share a story. And they give.”
This is from a CEO who learned, more than 10 years ago, to inspire everyone with a story. And I mean everyone: staff, board members, donors, volunteers, community members, referral agencies, partners agencies, the media. You name the category and Charles has shared a powerful story with them. And it shows in the fundraising growth at his organization.
Unfortunately, I regularly encounter nonprofit staff who simply do not believe a story will cause people to give more money — until they actually start sharing powerful stories with their community.
What’s a powerful story? One that catches people’s attention. And one that combines your mission moment stories and your money story.
Sounds simple. And it is. The truth is – it takes regular practice to build a strong storytelling muscle.
Don’t be one of those who does the #1 thing we get wrong in fundraising.
Instead, build a muscle to share stories that raise more money. That’s what 6 weeks in the Ignite Your Fundraising Results Program provides. There are just three spots left in the January 2020 course.
The very best part: course alum report that their financial investment was less than .1% of what the course helped them raise.
“I admit to being a little bit skeptical going into this; however, our organization has transformed our approach to donors! The work was challenging, but well worth it!” ~ Sarah, Development Director, IYFR Course Alum
Join me to start your 2020 fundraising year off right!
This is so true. I’ve seen this transition take place with organizations and it’s really amazing. Numbers don’t connect with donors. Stories about what humans are capable of doing when empowered and properly funded are what resonate.
Well said, Jason!