Last week I spent an hour sharing tips and suggestions on a webinar about how to draft a powerful annual appeal for my Ignited Fundraising Community. Members can view all webinars from the past couple of years in the Webinar Archives but today I’m sharing the link with YOU for last week’s session: Annual Appeals That Deliver.
And for a reminder about how powerful messages can make a difference, here is a recent video from Chris Davenport at Movie Mondays. Of the over one hundred videos Chris has created, this one is probably my favorite. It features Tom Ahren talking about how Gillette Children’s Hospital made a small subtle change in their donor communication and how that increased donations 1000%!
Here are some more links to information I shared on the webinar:
- Put Persuasive Storytelling to Work for Your Nonprofit by Nancy Schwartz
- 3 Tips for Effective Fundraising Letters by Fundraising Coach: Marc A. Pitman, September 13, 2011
How to write a fundraising letter by Linda Elizabeth Alexander
Good luck drafting your appeals and please let me know how well you do this year!
