Two Excellent Examples of Keeping Nonprofit Donors Engaged

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This invite to a Women’s Build Day for Twin Cities Habitat for Humanity popped into my inbox a few weeks ago. I was disappointed my busy June travel schedule made it impossible for me to participate. The event was “sold out” within a few days. While there was no cost to attend the space was limited, which made it all the more appealing. It appears others thought so too. A fabulous group of awesome women jumped on the chance to make a difference and spend a fun day together. I’m sad to miss the event. What an excellent example of keeping nonprofit donors engaged.

Isn’t that exactly what you want your donors to say? I’m sad to miss the event?

Even though I can’t attend the event, the invitation has value. Just by inviting me, Habitat and my friend Cathy got me thinking about the important work and a well-run organization. They’re smart. They’ve kept themselves on my radar, even when I’m too busy to participate.

I fully believe that all the work you do over the summer to keep your donors interested and engaged with your organization will make a huge difference when it comes time for your big fall appeal.

The fun Habitat invitation reminded me of the summer visibility building Clare Housing did to recognize their donors in preparation for their big fall event.

The creative staff (Debbie!) used flamingos to publicly recognize their fabulous table hosts. Every day somewhere in the Twin Cities, yards were “flocked” in an effort to remind the table host to “flock” to attend a Journey Home tour with their table guests.

Your summer donor engagement plan doesn’t have to feature day-long events or flamingo drop-offs, it can be something as simple and easy as sending a handwritten thank you or a fun, short email. If you need some inspiration, check out 10 low-cost or free actions you can take this summer to cause your supporters to feel connected.