As a follow up to last week’s thoughtful post from Melissa S. Brown, X and Y: Beyond the Gift, I have three quick tips for you for engaging your donors, all of them, of all ages. If you’d like to read more about the data for generational giving that Melissa will touch on in my members only webinar on June 16, 2011, download the 2010 report from Convio: The Next Generation of American Giving.
- Email is not dead. Despite what you hear, even for those younger supporters.
Just make sure your message is compelling and causes immediate action. Here is a quick read from Jeff Brooks to remind you what’s important about your messages: Five assumptions to make about your readers. - Multi-channel is here to stay. Meaning, whatever my age, engage me via mail, online, via phone, Facebook, Twitter…and keep the message clear. Here’s a great short read on this topic from nonprofit marketing guru Katya Andresen: Welcome to the silo: The sad dearth of multi-channel marketing.
- Don’t neglect your website. It’s likely the portal for learning about you and for giving for the majority of your supporters. One more resource for you: Your Nonprofit’s Website as a Fundraising Tool.
By making sure you hit all channels with your fundraising appeal and ensuring that you have a compelling story to tell, you’ll be able to make a lasting impression on donors regardless of their age.
