After helping thousands of nonprofit organizations increase their year-end appeals from 5% to more than 60% I’ve learned what works.
If you want to raise more with your year-end appeal this is not a “pick & choose” list.
Incorporate ALL of these best practices, every year:
1. Pre-appeal impact messages drafted to send weekly to keep supporters updated before asking for another gift.
2. Identify one compelling appeal story.
![Year-End Appeals](https://ignitedfundraising.com/wp-content/uploads/2017/09/Year-EndAppealsLetters-300x162.jpg)
3. Story drafted in long, medium, and short versions to use on social media and in your letter.
4. Funding gap message crafted to include in your letter & social media to create a sense of urgency.
5. Giving data reviewed from last year.
6. Appeal letter segmented for first time donors, lapsed donors, major gift donors + all others.
7. Top 100 donor (or more if possible) appeal letters scheduled for personal notes.
![Add a Personal Thank You To Year-End Appeals](https://ignitedfundraising.com/wp-content/uploads/2017/09/APersonalThankYou-300x177.jpg)
8. Engaging thank you letter updated for year-end giving with language and/or story from appeal letter.
9. Thank you calls scheduled to be made within 24 hours of gifts received at $100+.
10. Compelling post-mailing weekly social media (email, Facebook, Instagram, Twitter) campaign drafted to include at least 3 messages the final week of the year.
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For more information on making your year-end successful purchase: Nine Steps to a Successful Fundraising Campaign