First impressions take just seconds. Research tells us it’s somewhere between 7 and 30 seconds.
The same is true in fundraising. Less words. More feeling. That’s why I like to use the tool of six word stories. These short, powerful stories cause readers and listeners to want to know more.
In the Complete Storytelling System video & worksheet module 7 focuses on how to make a powerful impact in just 6 words.
Think it can’t be done? Check these out:
• Together we build Julia’s home.
• Josh finally ate his first orange.
• Terri’s heart stopped but we didn’t.
• Joelle’s dancing brought out her voice.
• Lori tells stories that raise millions.
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As Garth, a current participant in the summer Ignite Your Fundraising Results course said recently: “the tighter the story the more it comes to life.”
Use six word stories during your next fundraising solicitation; in the subject line of an email or enews; in social media posts; as the first line of your written appeal; as an exercise to train staff or volunteers.
Here’s my easy to follow six word story formula:
1. Use a first name.
2. Create an emotional connection to a real person.
3. Share one compelling fact.
Share YOUR six word story in the comments below. And then invite your community to share one with you about their experience of your mission.
Keeping families together:saving pets ‘ lives
Juli, this is a good first effort, but I would call it more of a tag line than a story. What is your organization? Give it another shot and add a name with just one fact. Thanks for participating! ~ Lori
Lee’s eyes filled with tears as she listened to the live symphony music she and her past husband had enjoyed together.
Lorraine,
Thank you for sharing!
Love the deep feelings in your story…Here’s a six word version that may cause people to ask more questions:
Listening to music, Lee teared up.
Telling less and then in the next sentence, when talking, or paragraph, while writing, may draw your audience in more deeply.
~ Lori
Marymarie got a headstart before college
Love this, Janelle! Now, how will you use it in your donor communications?