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NAYDO Conference: What is Our Money Story? And How Do We Tell It?
Friday, April 3, 2020 , 1:45 pm CDT - 3:00 pm CDT
[su_divider top=”no” divider_color=”#614f7e” size=”0″ margin=”20″] [su_button url=”https://cdn.ignitedfundraising.com/wp-content/uploads/2020/01/IWP-WORKSHOP-MPLS-FEB-2020.pdf” target=”blank” style=”flat” background=”#301d44″ size=”5″ center=”yes” icon=”icon: check-square-o”]Register today[/su_button] [/su_column] [su_column size=”2/3″] Do you, your staff and board members feel uncomfortable talking about money? It’s much easier to talk about your amazing work. But that’s just one component of successful fundraising communication. Letting your supporters know the costs of keeping water clean, mentoriing children, changing laws, or helping veterans is equally important. Sharing costs alone can be dry and uninspiring but when your money story is combined with a story about one person – people listen. And often, they give more and stay giving longer. You’ll learn how to reduce “talking about money” discomfort and how to powerfully include your money story in any and all fundraising communications. As a result of this workshop, participants will…
1. discover how to answer the question “What is our money story?”
2. learn how to calculate and articulate their money story
3. hear how to powerfully combine their money story with a mission moment story to cause larger contributions
4. have time to practice and share their money story.
About Lori: Named one of the Top 25 Fundraising Experts in America, Lori L. Jacobwith has coached organizations to raise more than $300 million dollars from individual donors. Her proven strategies & tools teach nonprofits and their boards to share their stories powerfully and successfully. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair— her favorite summer activity—for more than 50 consecutive years. Follow Lori on Twitter and Facebook.