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Member Webinar: Is There a ‘Magic Mix’ of Fundraising Approaches?

Thursday, July 16, 2015 , 11:00 am CDT - 12:00 pm CDT

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Speaker: Melissa S. Brown

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This webinar is free for Members. Want to join? Learn more.[/su_column] [su_column size=”3/4″]You face myriad choices in designing your fundraising program: mail, email, online, event, and so on. Is there a “magic mix” of fundraising approaches that works? What methods of asking rise steadily and which fluctuate over time? Join Melissa Brown, manager of the Nonprofit Research Collaborative, to explore finding from five years of repeated studies about what works in fundraising. She will present key findings and link them to the kinds of decisions you face every day: Should we hire a writer or a major gift officer? When do we decide to do an event vs. another appeal? What can we expect over time when we launch a social media program? Tune in on July 16th at 11 a.m. for this Exclusive Ignited Fundraising webinar.

About Melissa S. Brown: Melissa began working in the nonprofit sector in 1989 at the Folger Shakespeare Library. She has worked for the Homeless Initiative Program, Indiana University, and the national office of the Arthritis Foundation. She teaches successful proposal writing for The Fund Raising School. Her volunteer roles have included Big Sisters of Central Indiana and the International School of Indiana. She holds a B.A. in political science from Reed College and a Master’s degree in governmental administration from the University of Pennsylvania. You can learn more about Melissa and her work on her website and follow her on Twitter @NPOWriter.
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Thursday, July 16, 2015
11:00 am CDT - 12:00 pm CDT
Event Category:


Ignited Fundraising Community
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