I believe fundraising is fulfilling the aspirations of your supporters.
And then I read the copy in fundraising letters or hear speeches at fundraising events. I’m so disappointed to find the speaker or writer drone on about the organization:
We did, we want, we need.
The missing piece in nonprofit communications, especially when you want to share powerful stories, is to make your communication about THEM.
Your listeners.
Your readers.
Your donors.
Your volunteers.
Every. Word. Choice. You. Make. Matters.
To show you what I mean, here’s an excerpt from Module 2 of my Complete Storytelling System:
I know you are moving at a speed faster than light to get your work done. I also know you don’t always have time to attend events or workshops to new tools and techniques.
So, I’ve put what I know about nonprofit communications and sharing stories into an easy-to-follow storytelling training course.
Used by hundreds, it’s helping people like YOU to raise more money. Even millions for some who follow the steps closely.
I want to make sure you have all the tools you need to engage your board, raise more money and tell powerful stories that truly knock-their-socks-off!
When you invest in the System you will:
- Create a culture of clear, bold communication
- Inspire your board and staff to become your storytelling ambassadors
- Learn how to effortlessly combine your people and money story
- Cause your supporters to take action by making larger contributions AND share YOUR stories
